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Effective Sales Territory Mapping With Mapanything

Introduction

MapAnything is a location of things (LoT) platform.  Through customer relationship management (CRM), the company helps other sales-driven enterprises to manage their operations, perfect business processes, and increase revenues.  What is mainly involved is a sales territory – or the geographical representation of sales based on the types of consumer accounts, kinds of industry, service or goods, and customer demographics.

MapAnything does these through effective sales territory management (STM).  Essentially, this type of responsibility is the proper alignment of a company’s sales teams with the right sales territory.  This is done through consistent and data-driven use and monitoring of parameters such as quotas, performance assessments, conversion rates, and net profits, to name a few.

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Characteristics of a Good Sales Territory Map

Sales territory mapping is a data-driven process that interconnects sales information and gives managers the “big picture” of how the teams are performing.  It includes certain criteria such as (1) operational costs, net profits, revenues and service types offered; (2) mapping of territories according to high conversion rates, new sales accounts and opportunities; and (3) sales representative performance metrics such as KPIs.  Access to kinds of information like these aids stakeholders such as managers, supervisors and directors to make informed business decisions, offer improvement opportunities and provide better user experience.

Effective Sales Territory Management

The MapAnything software translates control over sales territory management.  Apart from the full range of features, managers need to know some basic tips in STM. First is strategically categorizing sales territories into sensible classifications.  Suggested categories would be by area code, industry type, goods or services, customer types, or even socio-economic determiners.

Secondly, set priorities by stratifying the customers into low- to high-priority accounts.  This way, the sales representatives will be able to match the consumer need with the type of sales promotion strategy to get more purchasing commitment from them.  Some tactics include sending follow up emails, cold calls, in-person meetings, or posting print mail.

A third tip is to keep focused on the big goals and eliminating distraction.  In the sales world, being able to tell the difference between a potential customer from the dead-end consumer is essential in transforming a lead to a sale.  This is a skill that both managers and sales representatives may need to be reminded about constantly, and can be done through team boards, regular meetings, reports and best practices sharing.

Finally, make every encounter with the operations teams and other sales-related departments matter.  Use this opportunity to highlight achievements and strategies, identify issues and present resolutions, motivate representatives and management, analyze reports and consumer behaviors, and plan new sales techniques.  Not only will the practice of regular meetings help meet targets but also strengthen the bonds between work individuals.

Conclusion

A good sales department meets its daily, monthly or annual targets.  A better sales group is able to utilize effective CRM applications or software to drive more revenues.  The best sales teams use MapAnything, optimize sales territory maps, and puts to practice sales territory management tips.