Grow Your Business

It's not about buzzwords, it's all about your business – how you manage it day-to-day and how you grow it long term. That's why the CASRO Annual Conference is so popular each year with senior executives from companies throughout the business intelligence space. Join us for this rare opportunity to discuss critical industry and business management issues and the chance to explore new opportunities.

Always known for providing events of the highest quality – with expert, objective speakers at a premier venue and top-notch food & beverage – this year's edition at the spectacular Mandarin Oriental will not disappoint. Breakfasts, lunch, dinners, book signings, breaks and cocktail receptions are included with your registration and make this an unsurpassed value in the industry.

Don't get lost in the circus atmosphere so common at industry events. At CASRO, you have the opportunity to have candid, quality conversations with decision makers at research agencies and other leading firms in the business intelligence industry.

There will be plenty of networking activities and you won't be sold to from the podium. Each session provides expert advice and valuable perspective from practitioners and business leaders from within the industry and outside it. Among those scheduled to present on this year's program, include:

Expert, Objective Speakers

Carine Clark

President and CEO

Charles Stryker

Chairman and CEO,
Venture Development Center, Inc.

David McCandless

Data Journalist,
Information Designer

Debra A. Pruent

Chief Operating Officer, GfK SE
Management Board member in charge of Consumer Experiences Sector

Jane Smith

Director of Learning & Development, Mandarin Oriental

James L. McQuivey, Ph.D.

Vice President, Principal Analyst, Forrester Research; author, Digital Disruption: Unleashing the Next Wave of Innovation

Jeffrey Hayzlett

Bloomberg  Television

Jon Wolske

Culture Evangelist
Zappos Insights

Shane Battier

ESPN College Basketball Analyst, NBA Champion, Philanthropist

Simon Chadwick

Managing Partner, Cambiar L.L.C.

Jeffrey Resnick

Managing Partner, Stakeholder Advisory Services, LLC

David Shanker

CEO, The Americas, Lightspeed GMI, Lightspeed All Global

Stay tuned - Many more will be announced in the coming weeks.

Comments from Attendees of the 2014 CASRO Annual Conference in Denver

  • Each year the CASRO Annual Conference is highly rated by attendees – generally scoring excellent for informational content, networking opportunities, and venue.

  • As you read through some of the comments made by those in attendance last year, consider joining us in Miami for our 40th Annual Event. We trust you won't be disappointed

  • The venue, the networking, and the camaraderie were all great.

  • Topics were really interesting. Speakers were brilliant.

  • Insightful sessions and great networking opportunities.

  • Great speakers, very well organized and good networking.

  • Very informative and I really liked the back-and-forth dialogue.

  • The quality of the attendees and functions were top notch.

  • It was nice that each company was only represented by a few people, so that with every new interaction you were able to learn about a new organization.

  • Excellent organization, and everybody could participate totally, it had a good communication atmosphere.

  • High quality speakers and the right balance of content and networking.

  • Appreciated that there was effort to get people into the exhibit hall.

  • One of the best CASRO conferences I've been to.

  • Although not every topic was one that applied to me, I appreciated the great variety.

  • Had a broad and interesting array of topics and speakers.

  • Great presentations and speakers. Schedule worked well. Hotel was beautiful.

Exhibitors & Sponsors

Premier Sponsor

criticalmixm3research nowSSI

AdaptascribeAskiabernettbernettchexx incconfirmitCross TabCrank BrookDeltekEarly WarningEMIFull CircleHaysHeadwayIRBjibunukantar healthLightspeed GMIluthmarketvisionmfourMichigun State UniversityMyPointsOfferwisePriciple of Market ResearchProdege MRrandomSurvoxSwiftthinqonlineugamUCONNUCONN

Media Sponsors
quirksGreen Book

Have Meaningful Conversations with Top Executives; Build Your Brand -

View Details on Sponsorships & Exhibiting


Tuesday, October 20
6:30pm – 8pm Welcome Reception on the Mandarin's private beach
– Sponsored by Critical Mix
Wednesday, October 21
7:30 a.m. Registration/Breakfast with Exhibitors – Sponsored by DG Solutions
8:25 a.m. – Welcome
Tyler McMullen, President, MarketVision Research; Conference Co-Chair
Keith Price, Co-CEO, Critical Mix; Conference Co-Chair
8:45 a.m. - "Think Big, Act Bigger" – Jeffrey Hayzlett – Sponsored by iTracks
Jeffrey Hayzlett, Bloomberg Television
9:45 a.m. Break / Book Signing with Jeffrey Hayzlett – Get your copy of “Think Big, Act Bigger: The Rewards of Being Relentless”
10:15 a.m. – Introductions
Diane Bowers, President, CASRO
- Jude Olinger, CEO, The Olinger Group; CASRO Chair, 2015
10:20 a.m. Thriving in an Age of Change
Carine Clark, President & CEO, MaritzCX
10:50 a.m. A Client’s View of the Industry: Blind Spots and Shiny Objects
Adam Rothschild, Vice President & Head of Global Marketplace Insights, American Express
11:15 a.m. This House declares that the term “marketing research” no longer defines our role in modern business – An Oxford-Style Debate
Simon Chadwick, Managing Partner, Cambiar, session moderator
Kristin Luck, Growth Hacking Consultant, Session Proposer Dyna Boen, Chief Operating Officer @ UBMobile, Inc., Session Proposer John Gilfeather, Executive Vice President, Koski Research, Session Opponent Jude Olinger, CEO, The Olinger Group; CASRO Chair, 2015, Session Opponent
12:05 p.m. – Lunch – Sponsored by IRB
1:20 p.m. - The Future of Research: New Truths and Paradigms for Our Industry
Debra Pruent, Chief Operating Officer, GfK SE; Management Board Member In Charge Of Consumer Experiences Sector
1:40 p.m. – Research Across the Globe - panel discussion
- Europe: Enrique Domingo, ANEIMO, Spain
- Americas: Kara Mitchelmore, MRIA, Canada; Bruno Paro, ABEP, Brazil
- Asia Pacific: Winifred Henderson, RANZ, New Zealand; Shinichi Hosokawa, CEO, GMO Research Inc.
- Africa: Paul Nnanwobu, NiMRA, Nigeria
- Global Perspective: Andrew Cannon, Global Research Business Network (GRBN), Finland
2:40 p.m. – – Hyperadoption, Digital Disruption and the Role of Insights in a Big Data World – Sponsored by Full Circle
James McQuivey, Vice President, Principal Analyst, Forrester Research; author, Digital Disruption: Unleashing the Next Wave of Innovation
3:40 p.m. Break & Book Signing – Digital Disruption: Unleashing the Next Wave of Innovation
4:10 p.m. Research in Transformation - The challenges facing small- and mid-sized research firms
Jim Bryson, CEO, 20|20 Research
Alex Hunt, President – Americas, BrainJuicer
Roseanne Luth, Founder & President, Luth Research
Jeffrey Resnick, Managing Partner, Stakeholder Advisory Services, LLC (Moderator)
5:15 p.m. Strategy and Resilience: Overcoming Obstacles and Facing Challenge - Sponsored by Critical Mix
Shane Battier, College Basketball Analyst, ESPN; NBA Champion; Philanthropist
6:15 p.m. – Adjournment
6:15 p.m. Cocktail Reception in Exhibit Area – Sponsored by Ascribe
7:15 p.m. Dinner & Entertainment + Cigar Bar (Poolside) – Sponsored by Research Now
Thursday, October 22
8:00 a.m. – Breakfast
8:15 a.m. – Annual Business Meeting/Open Forum (Members Only)
9:15 a.m. Welcome Remarks
9:30 a.m. Creating and Sustaining a Culture of Service – The Zappos Story
Jon Wolske, Culture Evangelist, Zappos Insights
10:30 a.m. Break with Exhibitors – Sponsored by UConn
11:00 a.m. Executive Round Table Discussion: “Global Data Collection Trends"
Chris Fanning, President and Chief Executive Officer, SSI
Kurt Knapton, President and Chief Executive Officer, Research Now
Frédéric-Charles Petit, Founder, Toluna
David Shanker, CEO, The Americas, Lightspeed GMI, Lightspeed All Global
Merrill Dubrow, President & CEO, M/A/R/C Research – Moderator
11:45 a.m. The New TCPA: What Market Researchers Need To Know
Duane Berlin, Principal, Lev & Berlin, P.C.
Abby Devine, Director of Government and Public Affairs, CASRO
Peter Milla, Market Research Industry Consultant
12:15 a.m. Optimizing Profit in the Information You Manage – Sponsored by SSI
Charles Stryker, Chairman and CEO, Venture Development Center, Inc.
1:15 p.m. – Adjournment
2:00 p.m. Catamaran Tour – (Must purchase separate ticket) - sponsored by M3
7:00 p.m. – Cocktail Reception – Sponsored by Bernett Research
8:00 p.m. Dinner in Mandarin Oriental Ballroom (session room) – Sponsored by Ugam
- Awards – Sponsored by Morpace & Annik Technology Services
9:30 – 11 p.m. Post-Dinner Reception (on Ballroom Terrace) – Sponsored by SSI
Friday, October 23
8:00 a.m. – Breakfast with Exhibitors – Meet the morning’s Keynote speaker David McCandless and get a signed copy of his book.
Introduction of David McCandless by Maggie Taylor, Chief Executive Officer, Added Value North America
9:30 a.m. – "Knowledge is Beautiful" – Sponsored by Added Value
David McCandless, Data Journalist, Information Designer
10:30 a.m. – Drain Your Shark Tank: Perspectives On Innovation
Innovation can be a key component to business success. This is the story of LRW, and their decision to address the challenge of innovating their business head-on. We’ll find out the lessons learned during their innovation journey and how they proactively changed the company’s direction.
Jeff Reynolds, President, LRW
11:00 a.m. – Moments of Delight: Delivering Exceptional Service
Jane Smith, Director of Learning & Development, Mandarin Oriental
11:30 a.m. Apple ResearchKit: Implications for Market Research
Stanley Shaw, Center for Assessment Technology and Continuous Health, Massachusetts General Hospital; Harvard University
12:00 p.m. – Closing Remarks / Conference Adjourns

Special Recreational Outing

Catamaran Tour
The conference adjourns early on Thursday, 10/22 and you are invited to set sail with us that afternoon from 2-6 p.m. to tour the magnificent nearby islands and beaches. A BBQ lunch is provided, including burgers, veggie burgers, hot dogs & wings. Also served on board during the trip will be beer, wine, soda, bottled water, fruit, cheese, veggie/humus platters, cookies and key lime pie. We will make periodic stops where you can swim and use kayaks, paddle boards, snorkeling gear, noodles and boogie boards.

We depart nearby – just a 5-minute walk from the Mandarin.

Seating is limited
Please register early to secure your spot!

COST: $95 per person

Sponsored by

View Participating Companies



CASRO Members


Team Pricing

Members Only
$1,495 each

Non Member


*Must stay on site to receive these rates

A Premier Five-Star Resort

Stay at the Magnificent Mandarin Oriental for just $289/night

Hotel Room Discount Ends September 18

Bringing a taste of refined Asian luxury to prestigious Brickell Key, the Mandarin Oriental, Miami is an oasis of calm surrounded by stunning waterfront views. With a subtle and sophisticated décor, private beach, award-winning spa and a choice of celebrated restaurants, this magnificent property is considered by many as the finest hotel in or around the city. Close to popular destinations such as South Beach, Downtown, Wynwood Arts District, Design District and Coconut Grove, the Mandarin Oriental boasts spacious rooms and suites. Balconies overlook the bay and Miami city skyline.

Waterside views and delicious flavors provide the inspiration behind the hotel's dining experience, which includes French and Asian fusion dining at Azul; award-winning Peruvian cuisine at La Mar by Gaston Acurio; classic cocktails and a waterside setting at MO Bar + Lounge; and fresh sushi, tapas and light bites at the open-air Oasis Pool Bar. The luxurious 15,000-square-foot spa features 18 private treatment rooms, fully equipped fitness center, personal trainers and exercise classes, including Yoga, Pilates and Tai Chi.

Whether you'd like to golf (many courses are nearby), swim, learn to cook or just relax, there's plenty to make the most of your leisure time.